When you undertake a content marketing strategy for your small business Google will reward you because its aim is to be the most useful it can be to people when they undertake searches on various products and services.
If you are answering the potential customers questions without them having to ask, Google will reward you with higher position in the search results.
You become seen as the lead Authority on the product or service. Which will ultimately result in higher sales.
If you have doubts about what we are saying you need to read a great book called They Ask You Answer by author Marcus Sheridan
In Brief Marcus was a partner in an American Swimming pool company which was in financial difficulty. He started to record videos and write articles relating to questions potential purchasers had asked about the pools the company supplied. As a result, the company’s financial performance was transformed.